As a self-starter, strategic thinker, and analytical problem solver, I champion brand strategy initiatives that maximize business impact.

Expertise

+ Competitive + cross-category analysis
+ Packaging semiotics
+ Messaging conventions
+ Presentation storytelling + design
+ Corporate naming
+ New product naming + descriptor copywriting
+ Tagline copywriting
+ Digital ad copywriting
+ In-store display copywriting
+ Packaging copywriting
+ Qual + quant survey development
+ Data analysis
+ Key takeaway synthesis
+ Debrief development + design
+ Project scoping + negotiation

+ Cross-functional team leadership

+ Creative brief development

+ Budget management + revenue forecasting

+ Internal + external resource management

“Any company who hires her will be impressed with her passionate work ethic, innovative mind, and will reap the benefits of employing this branding rock star."

Kara Kretz - Former Head of Travel Marketing, Google
"Emily is a problem-solver with an innate ability to think creatively to find solutions. Her dependability, keen eye for detail, and natural talent for communication and relationship building make her an asset to any team."

Nic Belmonte - Strategic Design Manager, Nestlé Health Science
"Her ability to analyze consumer behavior, to gain actionable insights, and translate them into creative strategies has made her a valuable Strategist."

Kaitlin Barton - Strategy Director, Design Bridge & Partners